CARAMOOR CENTER FOR MUSIC AND THE ARTS
Katonah, NY
Unfortunately, at the start of my time at Caramoor, my fondness for Twitter was almost nonexistent. So I decided not to record how many followers we had on Twitter when I arrived. I felt as though Twitter had lost it's original purpose, and I even wrote this blog post about it. However, my love for Twitter has grown over time, and I realized that there are strong communities nestled within all of the ads, and it has reclaimed its spot with the other social platforms.
Instagram Followers
2016: 466 Followers
2017: 1,076 Followers
2018: 1,678 Followers
2019: 2,874 Followers
Facebook Likes
2016: 4,312 Likes
2017: 6,243 Likes
2018: 8,034 Likes
2019: 9,829 Likes
Social Media Growth Over The Years
Although I sometimes agree that numbers do not always matter, and its the content that counts, I still put stress on the growth of followers. For most customers visiting a company's social media platform, they look straight at the number of followers they have in order to gain their validation. It's the classic herd mentality: where there are people, the rest will follow.
Instagram Stories
I only just started making Instagram Story Ads in May of 2019. After doing a lot of research, and seeing which ads are served to me on my personal Instagram, I came to the conclusion that the more natural the Instagram Story looks, the better. The user can get tricked when they see an ad that looks like as if their friend filmed it and put the Instagram Story text over it. That's what I attempted to do in these 3 examples.
Facebook Posts
Twitter Posts
Instagram Posts
Print Advertising
New York Times
Sunday Arts & Leisure
July 7, 2019
Clearwater Festival Backpage
Summer 2019
Hot House Jazz Newspaper
May 2019
